1. tops your grocery and shopping bags from rolling around on the car floor and spilling its contents with your every turn of the wheel\n2. Can hang your shopping bags or drinking bottle(About 1inch diameter of bottleneck)\n3. Organizes effectively. Won't fall off like the clip-on models because the headrest goes through this model\n4. Easy to install. No tools required \n5. High Quality\n6. Turn wasted space into storage space.\n7. Ideal for handbags, shopping bags and umbrellas.\n8. Swing to the front (if using on passenger side) to hang your purse, handbag, or small shopping bag.\n9. Swing to the back of the seat when you want to hang grocery or shopping bags.\n10. Organizes effectively. Won't fall off like the clip-on models because the headrest goes through this model.\n11. Coordinates nicely with any car make or model.\n12. Owing this pothook, you will save more space in your car when you come back from convenience stores.