Excellent quality for the price.
I hate the conventional cables that come with Apple products as they break very quickly but I don't see that happening with these cables.
The smiley faces are not only cute but the fact that they light up when your gadgets are connected helps a lot.
Very nice colour range.
All in all, this purchase is totally worth the money. In fact, I am going to be ordering some more so I have one to keep at home, a couple to keep in my handbag, travel bag etc & a few to use as stocking fillers.