Afraid to unravel it, cut a piece out and gut it to find out, but... Feels like it might not be paracord, but a fake claiming to be. If you'd like to test this yourself, take a small piece of the cord and cut it off, then push the inside bits out. If you find 7 nylon strands, congratulations, you've got actual paracord! If you find any less than 7, and/or in a different material, it's not paracord and it won't carry the rated 550 pounds.
But, as I said, I can't be sure since I don't want to cut into mine until I get some actual paracord shipped in.
:Edit: I went ahead and unraveled the thing and redid the weave (a different one), leaving me with a bit of extra paracord to test... And it's real. Burns like real paracord does, and when cut open, reveals 7 core nylon cords running through it. Changing from 4 stars to 5 stars.