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Brand Introduction

Boy was born in 1904 in Germany. In 1935, registered as a brand name, became one of the Germany Umbrella brand, with Kortenbach's Kobold and Bremshey's Knirps, known as the Germany three Umbrella brand. Inherit the "bloodline" of local brand, pursue young, change character style. With Liking Palette as the theme, deduces European fashion color, closely follows the fashion. Light luxury positioning, integrating fashion design elements; Retain Germany rigorous making technology, adhere to the spirit of Germany artisans, show the brand characteristics of simple texture. It is customary in the craft, uses the exquisite technique, uses the manual suture in the detail place, each work is vivid literary and artistic breath, the aestheticism is accompanied by the fashion: "plays the taste element" the time arrives. The careful detail design, the elegant and leisurely light luxury experience. Boy's light positioning as a department store and special shop