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OWI
Brand Introduction

As the saying goes, “Our children are the future.” And if anything is certain about the future, it is that renewable energy sources and green technologies will play a major role in our children’s lives for everything from using wind or solar power generated on site in their homes, to driving alternative fuel vehicles, or embarking on a career in one of America’s future “green” technology jobs. With alternative energy playing such a pivotal role, there is no better time than now to start children on the path to learning basic concepts behind these technologies. Fortunately, a host of educational – and yes, fun – age-appropriate toys are available to parents and educators designed to teach children about alternative energy concepts. Educational toys have many advantages as a learning tool. Simply sitting a child down and teaching them about alternative energy will not necessarily ignite their enthusiasm or interest in the topic. Nor will having them read about it as a sole strategy, not when so many children are reluctant, struggling readers, or kinesthetic learners. Although science kits are helpful, they often depend on expert guidance and have limited play value – which is a tough sell when parents and educators are competing with TV, video games, the Internet, and a host of modern distractions. Instead, a host of science-based, interactive children’s toys on the market are being used to teach children about alternative energy concepts like solar, wind, and “green” vehicles, in a fun, hands-on way.

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